This weeks lecture was taken by
Rob Stephens because Chris has had an accident on his boat.. speedy recovery Chris!
He spoke to us about how the web can be used to make publication alot easier such as sites such as Amazon. Amazon found that they made most of their money with their long tail inventory because users/customers found it easier to find specific books online. As it would take them alot longer to find a specific book in a Waterstone shop, because there are thousands and thousands of books to look through, where as online they could simply search the book and find it instantly or at least a lot faster.
Attention economy/scarcity:Attention is the key scarcity factor
Distrubution is given - attention is not
All media fights fot attention and the users time.
The moer information on the web the harder it is to search for it meaning the search engines have to improve all the time and become more sophisticated and become more effective.

Google is the best search engine for finding things.
There are different classes of search:
Sample searchExisting searchExhaustive search - everything that contains 'x' ... this can't be done it cannot find orphan pages, and the minority of the web is indexed.
Some sites have a no robot tag, aswell as google lock outs, wehre publicers think google are making money out of their content so they block the search engines out.
Rob Stephens- Blog